Bringing Culture to Life through Immersive Storytelling

Artellosa transforms our cultural stories into captivating experiences, blending art, technology, and storytelling across both live and digital platforms to celebrate the Gulf's rich legacy and connect audiences with the heart of the region’s culture.

Produced by Artellosa, Pearls of Emotions immerses audiences in the Arabian Gulf’s pearl-diving era. With AI visuals, motion graphics, and custom-composed music, this 360-degree experience at TODA, Souq Madinat Jumeirah, Dubai, brings the untold stories of pearl divers and their families to life.

Audience Reflections

  • Taghreed Alhowish, TV Presenter at MBC

    “Pearls of Emotions is a masterful digital art project that beautifully weaves together the rich heritage of the Gulf with contemporary visual storytelling. The show takes its audience on an emotional journey, where every image and scene reflect the depth of the region’s culture and history. It was truly stunning show. Well done.

  • Lara Nabhan, TV Presenter

    Lara Nabhan, Senior presenter at Alhadath

    "I was so touched and moved by this show. It was an honour to be there. Can't wait for what's coming next"

  • Ali Almeshaal, Public figure and business owner

    “It was an incredible night! Thank you Farah. Looking forward to seeing your coming projects"

  • Ali Matar, Founder of AMM Productions

    “What an amazing journey you had taken us through. an evening to remember. can’t wait for lots more great work from Artellosa.”

  • Rose Balston, Art Historian

    What an inspiring, educational and exciting event. So excited for the world to see this amazing programme.

  • Leda Di Marti

    Leda Di Marti, CEO at Maellegroup

    “It was stunning and beautiful to see this incredible development and the crazy story behind i. You can see the love and efforts"

  • Louis Bchara,

    Louis Bchara, Digital content manager at Alarabiya

    “What a great show! Pearls of Emotions beautifully brings to life the rich culture of pearls diving, and it doesn’t just expand our knowledge— it touches our heart. When culture reaches our emotions, it creates a lasting bond, and POE does exactly that. The hight production quality and thoughtful storytelling make it an absloute masterpiece.”

  • Abdulrahman Elkallawy, Digital producer at Alarabiya

    “Pearls of Emotions is embodiment of digital art speaking the language of culture. Through interchanging visuals, it narrates it with passion, and translates it into every form our senses can absorb and enjoy"

Our story

Artellosa was born from a passion for finding new ways to make Arab culture accessible by merging art with cutting-edge technology. Our work is deeply inspired by the rich traditions, stories, and cultural elements of the Arabian Gulf and the broader Middle East. With a commitment to creating immersive experiences and meaningful content, Artellosa aims to push the boundaries of digital art and storytelling. Our latest show, Pearls of Emotions, encapsulates this vision— breathing new life into culture through innovative technology.

About the Founder & Creative producer

Farah, a Saudi creative, has over 15 years of experience in digital content, shaping how stories are told in the region. From her early work in traditional media to leading digital content strategies at top media companies, she has been instrumental in creating award-winning media products with high regional viewership.

Now, as the founder of Artellosa, Farah is on a mission to bring the beautiful stories of local culture and heritage to both regional and global audiences. By blending technology, art, and storytelling, she aims to make these stories accessible and engaging. Her latest creation, Pearls of Emotions, offers a unique and immersive portrayal of the pearl divers in the region, reflecting her passion for transforming cultural narratives into captivating experiences.